A&W x Blue Jays Partnership

Most MLB sponsorships mean spending millions of dollars.

So how do you stand out in the Canadian market—where there’s only one team to sponsor—and outspending competitors is not an option?

You buy a ticket for one guy. The A&W Guy.

But Allen’s appearance wasn’t a one-time event. Just a couple weeks later in Toronto, Allen attended a Jays home game where he threw out the first pitch—a strike

We showed up where only a true Blue Jays fan would show up, the iconic home-away-from-home series in Seattle. Throughout the game, Allen was spotted in the crowd cheering, mingling with fans, taking selfies, signing autographs and even starting the wave—sparking tweets and reddit comments throughout the baseball community.